Uncover insights from Motivforce's latest research on channel partner loyalty programs. Learn strategies to navigate mixed feelings, foster genuine gratitude, and boost overall program ROI.

Businesses with loyalty programs that think they can just sit out the current cost-of-living emergency or simply cut the cost of their business will be sleepwalking into a huge loyalty crisis. The aspects that once were are no longer the prime drivers of the loyalty of your members. In addition to their minds, you need to carefully pay attention to winning their hearts. The following steps are essential for achieving this.

‘Double dipping’ coalition programs have been popular in B2C loyalty programs for some time – how many of us have paid for a flight on a credit card and earned air miles for both transactions?

From a business perspective, coalition programs offer these key benefits:

B2B rewards programs are customer retention solutions with specific features and loyalty logic designed to help the companies to establish brand loyalty with the businesses that they sell to. Organisations in this vertical aim at growing their market share, by ensuring that the existing clients or contacts stay loyal, satisfied, and engaged.

There’s a range of loyalty program mechanics that are simple to use. Before you set up a loyalty program, there are also some simple tactics to keep in mind.

It’s a bit of an understatement to say that the global pandemic has caused challenging trading conditions for a lot of businesses. Lockdowns have meant drastically reduced or zero product sales. Customers have become less motivated to buy from you and are more cautious about their spending. And if your company runs a loyalty program, the knock-on effect may well be that program members have given up on it.

After a period of dis- or even un-engagement, cancellations, and plummeted sales figures, it is time to reconnect with your B2B loyalty program members.

It’s that time of year when our Loyalty Doctors reflect on trends for the upcoming year by gazing into their crystal ball. But this year feels different. Although a light is shimmering at the end of the Covid tunnel, so many things may never be quite the same again. So, what does their vision for the future of the loyalty marketing space encompass in 2021? Read part 2 of our Top 5 B2B loyalty marketing trends for 2021

Have you ever wondered why points are used in a loyalty program, and how many points should you award your B2B loyalty program participants?

Check out our Five Point Plan for setting the value of a reward point:

If you already operate a successful B2B loyalty program in one market but your business is international, you may well consider rolling the same program out across other countries and regions.

However, replicating your program in overseas markets is not always that straightforward. There are some key elements that you need to make sure you get right. Here are some helpful tips and steps to guide you as to the best way to go about it.

Is a loyalty program right for your business?

Like any marketing strategy, loyalty programs have a place and an ideal environment in which they should be deployed and managed. So, it is important for firms to undertake a detailed diagnostic assessment to see whether a loyalty program is the best marketing strategy for their product or service, as opposed to rushing to set up a program in the hope that it will solve all your business challenges. 

Here are 3 reasons why a loyalty program may not be right for your product or industry:

Try these 3 tactics to accelerate the journey from enrollment to engagement in your loyalty program and thus minimize the period that a newly enrolled participant spends in the chasm of disengagement and go into "Walking Dead" status. 

Motivforce has topped off the first half of 2018 by winning three prestigious accolades in the B2B loyalty marketing industry in recognition of its pioneering channel incentive programs, Know Your IBM and Lenovo LEAP.

Are you thinking; "do enablement & incentive programs build loyalty with Channel partners and resellers?" 

If so then here are some key questions to consider if you're thinking about launching a B2B Loyalty Program or even how to re-engineer an existing one

Many loyalty and incentives programs have built status tiers to segment and reward their most active, profitable, engaged and loyal participants.

However there are a number of pit falls that destroy the integrity and motivational pull of loyalty programs if the tier strategy is not properly planned. Here are our 5 tactics to manage downgrading participant tier status...

Getting the balance right between the hard and soft benefits of your B2B loyalty program can be the key to its effectiveness. Dr. David Cox - CEO writes why soft benefits are the key to keeping participants loyal to your program.

In January 2016 we predicted the top 10 trends that B2B loyalty marketing would witness during the course of the year. But did we get it right? Let’s take a look back ….

Our loyalty professors Ko de Ruyter and Debbie Keeling share their latest research and how to avoid channel partners having mixed feelings about your loyalty program. How does this impact program ROI and what can you do about it? 

Have you added social loyalty in your recognition program? 

In a recent blog post by HMI, our USA ally in loyalty excellence, they discuss the merits of one of our predicted 2016 hottest loyalty trends. Read more at their blog here. Elements of the post are from one of our own blog articles, Loyalty Goes Social, from earlier this year.