Dive into the intricacies of loyalty and incentive marketing, and discover the importance of personalised strategies, analytics, and the evolving nature of loyalty programs.

When Leicester City won the Premiership, at the Etihad, Manchester City’s home ground, fans stayed to applaud Leicester players and manager off the pitch, despite the fact that they had just humiliated their team. This is in line with recent research that shows that single-brand loyalty is rapidly eroding in favour of multiple brand loyalty. Customers often partially defect and as a result there may be a much higher ROI in trying to increase customers’ share of spending with your brand instead of trying to maximize customer retention intentions. Brand loyalty is a team sport!

The Pokémon Go craze, which is based on a killer app that has got millions of people leaving their computer screens. Responding to Nintendo’s call to action to 'catch Pokémon in the real world...' Strange as it may seem, there is a very, very important lesson for your loyalty program.

Have you added social loyalty in your recognition program? 

In a recent blog post by HMI, our USA ally in loyalty excellence, they discuss the merits of one of our predicted 2016 hottest loyalty trends. Read more at their blog here. Elements of the post are from one of our own blog articles, Loyalty Goes Social, from earlier this year. 

A loyalty and incentive company has to behave like a doctor – it has to diagnose the problem before implementing the cure. One common mistake that companies make is, instead of making a personal diagnosis, they just copy what their competitors are doing To avoid these mistakes...

In order to find answers, let’s take a look at some more facts. When customers voice their discontent socially, they share a story about a personal experience. It’s often a tale from the heart, it’s not a professionally edited PR statement, and its tone of voice is authentic, unpolished, raw even.

Some of us at Motivforce have been avid Star Trek fans since our early years. Mind you, not the super nerdy types who glue on pointed ears and pretend to chat via chest-fitted communicators at conventions. Nerdy enough though, to sometimes use the show as a frame of reference when confronted with the realities of work life.