Non-Fungible Tokens, or NFTs, are a metaverse landmark and something that program managers need to know about as they offer intriguing and real opportunities to future-proof loyalty programmes. Before we dive into the relevance for loyalty marketers, it is good to create some clarity around NFTs.

Online resources, market updates, product and sales education, blogs, and other types of content have become signature features for B2B programs. We predict that in 2022, the use of authentic and customised research will take centre stage in the value proposition of loyalty programs.

In the uncharted territory in which we find ourselves today, it makes sense to reflect on the road ahead in 2022 and help redefine the business of loyalty. Recently, online marketplaces have proliferated in B2C markets. For instance, Amazon’s Marketplace now accounts for a significant portion of growth in their online sales. It is easy to see why.

Here’s the fourth of our loyalty doctors’ five prophecies for what’s in store over the next 12 months.

It goes without saying that we are all embarking on an era in which we will have to learn to live with the virus, its aftermath and an uncertain return to a different normal. How will that impact on loyalty programs in 2022?

What does 2022 have in store for the loyalty marketing landscape as we enter the beginning of what is now referred to as the ‘para-Covid period’? As loyalty marketers, we will need to prepare for a business world in which customer loyalty is re-imagined, the rules of engagement are being rewritten and core values are being revisited. This makes reflections on loyalty marketing trends for the coming year both extra challenging and extra special. In the uncharted territory in which we find ourselves today, it makes sense to reflect on the road ahead in 2022 and help redefine the business of loyalty

What does 2022 have in store for the loyalty marketing landscape as we enter the beginning of what is now referred to as the ‘para-Covid period’? As loyalty marketers, we will need to prepare for a business world in which customer loyalty is re-imagined, the rules of engagement are being rewritten and core values are being revisited. This makes reflections on loyalty marketing trends for the coming year both extra challenging and extra special. In the uncharted territory in which we find ourselves today, it makes sense to reflect on the road ahead in 2022 and help redefine the business of loyalty

People of all ages and across the world have flocked back to gaming during “lockdown”. This means something. For one thing, online-games are not just all play.

While B2B loyalty programs stand taller than ever, it is undeniable that there is increasing pressure to make the business case and prove the value of existing programs or new ones. We argue that a business case is only as strong as the metrics it is based on. Most program managers resort to traditional measures, such as points earned and redeemed and other same old, same old parameters, like, dare we say it out loud, the Net Promotor Score.

Our prediction for 2021 is that you will need to get involved in defining and deploying sustainable business development goals.

It’s that time of year when our Loyalty Doctors reflect on trends for the upcoming year by gazing into their crystal ball. But this year feels different. Although a light is shimmering at the end of the Covid tunnel, so many things may never be quite the same again. So, what does their vision for the future of the loyalty marketing space encompass in 2021? Read part 2 of our Top 5 B2B loyalty marketing trends for 2021

It’s that time of year when our Loyalty Doctors reflect on trends for the upcoming year by gazing into their crystal ball. But this year feels different. Although a light is shimmering at the end of the Covid tunnel, so many things may never be quite the same again. So, what does their vision for the future of the loyalty marketing space encompass in 2021?

The light at the end of the Covid-19 tunnel. As countries start the process of emerging from lockdown, many C-suite executives will be struggling with challenging cashflow positions and your loyalty program may still run the risk of being deemed ‘non-essential’. So, we felt we needed to go further than offer well-meant advice.

Loyalty programs will increasingly reflect growing awareness of climate change and global social issues – for example members could exchange their points for ‘responsible’ rewards. And creating a Game of Thrones comms strategy could be an ideal way to grab your loyalty program participants’ attention.