Are you incorporating social media in your B2B loyalty program?

ProgramsResearchMedia
Written By Nick Merry

Have you added social loyalty in your recognition program? Our CEO Dr. David Cox, one of the leading minds in global loyalty and recognition programs, quotes:

“In programs where Motivforce has deployed this concept of social loyalty, we have seen a dramatic increase in participant performance and a return on investment.”

In a recent blog post by HMI, our USA ally in loyalty excellence, they discuss the merits of one of our predicted 2016 hottest loyalty trends. Read more at their blog here. Elements of the post are from one of our own blog articles, Loyalty Goes Social, from earlier this year.

 

Featured
Why keeping B2B Loyalty Programs fresh is essential for growth
Why keeping B2B Loyalty Programs fresh is essential for growth

In the ever-evolving world of B2B commerce, loyalty programs have become a cornerstone for fostering long-term relationships between businesses. While these programs are designed to reward repeat behaviour, it's crucial to understand the psychological dynamics at play to truly harness their potential for growth.

Read More →
The ROI of loyalty
The ROI of loyalty

When evaluating a loyalty program’s worth, return on investment (ROI) is often the primary focus. But achieving substantial ROI takes more than a one-time effort, it requires ongoing engagement.

Read More →
Streamline your B2B loyalty program: Save time and resources
Streamline your B2B loyalty program: Save time and resources

Creating a B2B loyalty program should be an opportunity, not a burden. The goal is to implement a system that is efficient, effective, and aligned with your business objectives.

Read More →
The Wanderlust Gene: Why incentive travel works so well as a reward
The Wanderlust Gene: Why incentive travel works so well as a reward

Travel has long been considered a top reward in business incentive programs. The idea of visiting new places, experiencing different cultures, and stepping away from the daily grind is highly appealing. But what if this desire for travel isn't just a matter of preference? What if it's something deeper, something embedded in our very DNA? This is where the DRD4-7R gene, sometimes called the "Wanderlust Gene," comes into play.

Read More →
Momentum: The Motive Force behind loyalty and growth
Momentum: The Motive Force behind loyalty and growth

In the competitive world of B2B, attracting and retaining clients requires more than just a great product or service it demands a strategic approach to loyalty. Just as in physics, where a force initiates motion and momentum sustains it, these principles can be applied to building strong business relationships. Our latest blog explores how a well-crafted loyalty program not only draws clients in but also keeps them engaged over the long term.

Read More →
Applying Nudge Theory to Strengthen Your B2B Loyalty Program
Applying Nudge Theory to Strengthen Your B2B Loyalty Program

Learn how to apply nudge theory to enhance your B2B loyalty program, drive engagement, and strengthen customer relationships.

Read More →
B2B Loyalty Transformation: The Power of Habits
B2B Loyalty Transformation: The Power of Habits

Transform B2B loyalty with tiny habits. Discover the "Atomic Loyalty" approach for lasting relationships.

Read More →
Outdated Thinking vs. the Realities of Loyalty Programs
Outdated Thinking vs. the Realities of Loyalty Programs

Explore the realities of modern loyalty programs and debunk common myths that hinder their effectiveness. Learn how strategic program design, genuine value creation, sophisticated tier systems, measurable ROI, and social media engagement can transform outdated views and enhance business success.

Read More →
B2B Marketing in a Post-Cookie World: Unlock Customer Data with Loyalty Programs
B2B Marketing in a Post-Cookie World: Unlock Customer Data with Loyalty Programs

The era of third-party cookies is ending. Want to stay ahead? Invest in loyalty programs to unlock the rich insights your customers are already willing to share.

Read More →
Revving Up Business: The Power of B2B Loyalty in the Automotive Industry
Revving Up Business: The Power of B2B Loyalty in the Automotive Industry

Drive into the fast lane of B2B loyalty in the automotive world, where strong partnerships fuel innovation, trust, and competition winning strategies.

Read More →
Nick Merry

Nick is a certified coach who believes in uncovering the gold in both people and businesses. Nick has specialised in organising motivational loyalty marketing campaigns and high-end incentive events for over 20 years.

https://www.amerrymind.com
Previous

How to tell if members are suspicious of your loyalty program?
Next

To Bundle or Not to Bundle?