Part 1 of our cost of loyalty trilogy. We start with costs to consider when running a loyalty program. Firms have to navigate very choppy business waters these days. Markets seem to be caught in a broadening whirlwind of parallel crises that are systemically impacting business-as-usual. Covid, the War in Ukraine, the energy crisis, inflation, stagflation, the interest rate crisis, the soon-to-arrive mortgage crisis and, overall, a huge cost-of-living crisis.

Non-fungible tokens, or NFTs, have been making waves in the digital world in recent years, and they have the potential to revolutionize the way businesses engage with their customers. One area where NFTs could have a significant impact is in loyalty programs.

Facebook’s latest re-branding to Meta has created both excitement and puzzlement in the global world of business. But what does this mean for loyalty marketing? Should loyalty marketing embrace this ecosystem and does it hold a strategic promise for corporate brands?

With the cost of living increasing if your company has a loyalty program, it is absolutely critical during this period to ramp up efforts to increase engagement with participants, to ensure the program is relevant, front of mind and in a prime position to motivate customers to buy from your business.

Just as the world began to see a light at the end of the Covid tunnel, along came the cost-of-living crisis, soaring energy prices, and a rapid rise in global inflation. It is potentially the tip of the iceberg and will inevitably lead to customers making educated decisions about what they spend their money on as costs continue to rise.That is why now is the time to make sure you continue to invest in your loyalty strategy. Rather than reducing focus and suspending elements of your loyalty program, this is the time for vigorous planning and innovative program design to ensure your customers still opt to buy your products and services.

Renewable loyalty still has a way to go to find all the pieces in the puzzle. At Motivforce R&D we are dedicated to helping clients, thought-piece by thought-piece. We are happy to share four of our thoughts:

Boost employee motivation with tailored incentives, including soft incentives for emotional fulfillment, tangible rewards for material satisfaction, and experiential offerings for memorable experiences, to enhance productivity and foster long-term commitment.

Non-Fungible Tokens, or NFTs, are a metaverse landmark and something that program managers need to know about as they offer intriguing and real opportunities to future-proof loyalty programmes. Before we dive into the relevance for loyalty marketers, it is good to create some clarity around NFTs.

We are increasingly seeing a number of companies start to experiment with the metaverse as an environment to support their loyalty marketing strategy.

Here are four such trailblazing examples of how to explore the metaverse to boost loyalty.

Facebook’s latest re-branding to Meta has created both excitement and puzzlement in the global world of business. But what does this mean for loyalty marketing? Should loyalty marketing embrace this ecosystem and does it hold a strategic promise for corporate brands?

‘Double dipping’ coalition programs have been popular in B2C loyalty programs for some time – how many of us have paid for a flight on a credit card and earned air miles for both transactions?

From a business perspective, coalition programs offer these key benefits:

It’s a no-brainer: incentive travel and loyalty marketing events will be back!

Online vs Offline Events. Why offline is more effective than online in creating brand loyalty.

The science behind why offline events are far more engaging then online events.

Online resources, market updates, product and sales education, blogs, and other types of content have become signature features for B2B programs. We predict that in 2022, the use of authentic and customised research will take centre stage in the value proposition of loyalty programs.

In the uncharted territory in which we find ourselves today, it makes sense to reflect on the road ahead in 2022 and help redefine the business of loyalty. Recently, online marketplaces have proliferated in B2C markets. For instance, Amazon’s Marketplace now accounts for a significant portion of growth in their online sales. It is easy to see why.

Here’s the fourth of our loyalty doctors’ five prophecies for what’s in store over the next 12 months.

We need to prepare for a business world in which customer loyalty is re-imagined, the rules of engagement are being rewritten and core values are being revisited. This makes reflections on loyalty marketing trends for the coming year both extra challenging and extra special. In the uncharted territory in which we find ourselves today, it makes sense to reflect on the road ahead in 2022 and help redefine the business of loyalty.

It goes without saying that we are all embarking on an era in which we will have to learn to live with the virus, its aftermath and an uncertain return to a different normal. How will that impact on loyalty programs in 2022?

What does 2022 have in store for the loyalty marketing landscape as we enter the beginning of what is now referred to as the ‘para-Covid period’? As loyalty marketers, we will need to prepare for a business world in which customer loyalty is re-imagined, the rules of engagement are being rewritten and core values are being revisited. This makes reflections on loyalty marketing trends for the coming year both extra challenging and extra special. In the uncharted territory in which we find ourselves today, it makes sense to reflect on the road ahead in 2022 and help redefine the business of loyalty

What does 2022 have in store for the loyalty marketing landscape as we enter the beginning of what is now referred to as the ‘para-Covid period’? As loyalty marketers, we will need to prepare for a business world in which customer loyalty is re-imagined, the rules of engagement are being rewritten and core values are being revisited. This makes reflections on loyalty marketing trends for the coming year both extra challenging and extra special. In the uncharted territory in which we find ourselves today, it makes sense to reflect on the road ahead in 2022 and help redefine the business of loyalty

B2B rewards programs are customer retention solutions with specific features and loyalty logic designed to help the companies to establish brand loyalty with the businesses that they sell to. Organisations in this vertical aim at growing their market share, by ensuring that the existing clients or contacts stay loyal, satisfied, and engaged.

As times are changing, non-monetary incentives are becoming increasingly popular. Incentive travel plays a major role in most of the big enterprises and is seen as an important subset of the meetings, incentives, conferences, and exhibitions. It is directly related to the company goals and top performers and is an effective travel bonus for incentivising or motivating employees or business partners.