Gamification has become an increasingly popular trend in the business world, with B2B companies using it to engage customers and drive loyalty. By incorporating elements of games, such as points, rewards, and leaderboards, businesses can create a more interactive and enjoyable experience for customers. In this blog post, we will explore some examples of gamification in B2B loyalty programs and how they have been used to drive customer engagement and loyalty.

Gamification is an effective strategy for engaging and motivating B2B customers in loyalty programs. By following this blog’s best practices, B2B companies can create a successful gamification strategy that drives customer loyalty and long-term success.

Are you looking to improve customer retention and loyalty in your B2B business? Check out these gamification best practices that can help you create an effective and engaging loyalty program. Learn how to keep your customers coming back for more.

Gamification is the use of game-play mechanics for non-game applications and it has grown in popularity as a loyalty program tactic. Indeed, when used effectively digital games have achieved fantastic results.

 Equally, there have been numerous examples where the gamification execution has failed to deliver. This can be extremely problematic for businesses as the financial investment and staff resources required to design and deploy gamification can be considerable.

 The top three reasons why gamification tactics and campaigns failing to deliver the desired ROI have been identified as:

People of all ages and across the world have flocked back to gaming during “lockdown”. This means something. For one thing, online-games are not just all play.

Gamification is the use of game-play mechanics for non-game applications and there are many case studies illustrating the increased motivation when game elements are incorporated into work activities. The closed nature of the audience and our access to detailed analytics allows us to precisely manage the effectiveness of the use of games in our programmes.  

One of the growing challenges facing all loyalty practitioners is how to drive higher levels of engagement. Traditional methods such as bonus points and bespoke communications, whilst still effective, are losing their impact, particularly when competitor loyalty programs are also engaging in these tactics.

The development of online education modules continues to be a growth market for Motivforce. While we keep expanding our enablement portfolio with some of our accounts in conjunction with the latest social loyalty tools (such as gamification), others are simply all about business partner learning. We often get asked to come up with a convincing business case that outlines how clients will start earning by learning.

We think there are four key benefits, all with direct important bottom-line implications.