Uncover insights from Motivforce's latest research on channel partner loyalty programs. Learn strategies to navigate mixed feelings, foster genuine gratitude, and boost overall program ROI.

Technology is now defining the route which companies need to take in order to stay relevant and is changing at a rate so fast that organisations and to some extent, society is struggling to keep up.

And whilst digital transformation can start with the introduction of new tech, business transformation is inevitable, which can mean a complete overhaul in a company's products, positioning and ultimately, business goals.

Are you thinking; "do enablement & incentive programs build loyalty with Channel partners and resellers?" 

If so then here are some key questions to consider if you're thinking about launching a B2B Loyalty Program or even how to re-engineer an existing one

Most companies have come to realise that offering online education modules continues to be an important driving force in establishing successful channel partner relationships. At Motivforce R&D, we often are asked to come up with a convincing business case that outlines how clients will start earning by learning, simply by making the switch to online enablement. These are the four key benefits on which we think such a case can be built:

Our loyalty professors Ko de Ruyter and Debbie Keeling share their latest research and how to avoid channel partners having mixed feelings about your loyalty program. How does this impact program ROI and what can you do about it?