Explore the transformative power of group incentive travel, a unique reward strategy that fosters emotional bonds, ignites passion for novel experiences, elevates recognition, and reduces stress. Discover its multifaceted value in enhancing productivity and building resilient, interconnected teams aligned with organisational visions and values.

Discover the unexpected parallels between Formula 1 racing and B2B loyalty programs. Dive into the strategies, relationships, and innovations that drive success in both worlds. Learn how precision, feedback, and exceptional experiences define winners on the racetrack and in business.

Part 1 of our cost of loyalty trilogy. We start with costs to consider when running a loyalty program. Firms have to navigate very choppy business waters these days. Markets seem to be caught in a broadening whirlwind of parallel crises that are systemically impacting business-as-usual. Covid, the War in Ukraine, the energy crisis, inflation, stagflation, the interest rate crisis, the soon-to-arrive mortgage crisis and, overall, a huge cost-of-living crisis.

Gamification is the use of game-play mechanics for non-game applications and it has grown in popularity as a loyalty program tactic. Indeed, when used effectively digital games have achieved fantastic results.

 Equally, there have been numerous examples where the gamification execution has failed to deliver. This can be extremely problematic for businesses as the financial investment and staff resources required to design and deploy gamification can be considerable.

 The top three reasons why gamification tactics and campaigns failing to deliver the desired ROI have been identified as:

The light at the end of the Covid-19 tunnel. As countries start the process of emerging from lockdown, many C-suite executives will be struggling with challenging cashflow positions and your loyalty program may still run the risk of being deemed ‘non-essential’. So, we felt we needed to go further than offer well-meant advice.

Just in case you might have missed it; a wind of change has started to blow in the loyalty marketing landscape. In Europe the General Data Protection Regulation (GDPR) is about to go live and it marks a heightened privacy consciousness among businesses and their customers. And ultimately, we expect that the principles of GDPR will go global.

Even if you are not operating from the EU, it is not a bad idea to start reflecting on what the new model of data protection will mean for you and your program. Almost certainly, the bar will be raised and your program members will expect you to take your protection of their data to a whole new level.

So, are you GDPR ready? Read on

The development of online education modules continues to be a growth market for Motivforce. While we keep expanding our enablement portfolio with some of our accounts in conjunction with the latest social loyalty tools (such as gamification), others are simply all about business partner learning. We often get asked to come up with a convincing business case that outlines how clients will start earning by learning.

We think there are four key benefits, all with direct important bottom-line implications.