Part 2 - How and why you need to motivate your B2B Partners to drive their loyalty
In this second e-book on the topic of motivation, we recommend tactics and program mechanics to keep participants engaged in your B2B loyalty program.
Motivating your B2B Partners
We look at how an individual’s motivation may be inspired by outside forces (extrinsic motivation) or by themselves (intrinsic motivation).
And we share our insights, tactics and case studies into the best way to motivate your channel partners to remain engaged in your loyalty or incentive program and deliver ROI for your business.
These insights include:
Understanding the Motivational Cycle?
Cash vs Experience - what motivates more?
How does enablement motivate?
Six steps to measuring motivation