How and why you need to motivate your
B2B Partners to drive their loyalty
In the first of our e-books covering the concept of ‘motivation’, we examine how and why motivation is the fundamental ingredient that ultimately drives the loyalty of your B2B channel partners.
Motivating your B2B Partners
We look at how an individual’s motivation may be inspired by outside forces (extrinsic motivation) or by themselves (intrinsic motivation).
And we share our insights, tactics and case studies into the best way to motivate your channel partners to remain engaged in your loyalty or incentive program and deliver ROI for your business.
These insights include:
What is the best way to motivate your B2B business partners?
Making sure the effort vs reward ratio is right.
What is the most motivating reward?
How to keep them motivated during an economic downturn.