Travel industry case study - B2B
Celebrity rewards exceeded all of the Its objectives
Celebrity Rewards is a bespoke B2B loyalty program designed to incentivise travel agents in the UK & Ireland and USA & Canada to book Celebrity Cruises products in a very competitive market. It has operated on a rolling 12-month basis since 2015. In 2022 Celebrity Rewards played a pivotal part in helping Celebrity Cruises to rebuild sales and revenue, following the devastating commercial impact of the Covid pandemic during the previous two years, when all sailings and bookings ceased.
“Celebrity Rewards drove the right selling behaviour which delivered against all Celebrity Cruises’ business objectives, launching to tight timescales and even tighter budget, in an extremely competitive market.”
