Loyalty marketing and sales activities are inextricably intertwined. Well, that is and always has been the idea anyway. In theory, both types of strategic activity work according to the same mantra; the co-creation of a solid base of loyal and valuable customers. In reality, perhaps not so much. In this blog, we set out to offer a few do’s and don’ts on how loyalty marketers and sales managers can re-think and re-sync and avoid the dreaded co-destruction of customer value.