It’s a bit of an understatement to say that the global pandemic has caused challenging trading conditions for a lot of businesses. Lockdowns have meant drastically reduced or zero product sales. Customers have become less motivated to buy from you and are more cautious about their spending. And if your company runs a loyalty program, the knock-on effect may well be that program members have given up on it.

After a period of dis- or even un-engagement, cancellations, and plummeted sales figures, it is time to reconnect with your B2B loyalty program members.