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Our blog is a treasure trove of knowledge, waiting for you to uncover. Discover thought-provoking articles, hidden gems, valuable insights, expert strategies, and data-backed trends. Explore our latest insights on B2B loyalty, incentive rewards, and innovative strategies to drive business growth.
B2B Loyalty Marketing in the Post Covid-19 Era
B2B Loyalty Marketing in the Post Covid-19 Era
We tend to share Motivforce’s prediction on what will happen in the loyalty marketing space at the start of every new year. The Covid 19 crisis has changed everything, including the moment when we put our thinking caps on and reflect on what is in store. Because we feel it is important for loyalty marketers to prepare for a different future:
Why Incentive travel is still the ultimate reward
Incentive travel has been seen as the ultimate incentive reward since the 1970's and 1980's when it really started to gain traction. The reason for its success is that it taps into our primal human nature, the adventure of travelling.
Humans have an adventure instinct to visit new places and to be able to do that as a reward is an incredibly enticing driver to achieve the required business outcome.