When and how to prepare for the return of face to face events such as incentive travel, conferences and product launches and why you need to do it sooner rather then later.

One of biggest fallacies about loyalty and incentive marketing programs is that they will be a cure for all your business challenges. When this is the belief there is a tendency to quickly launch a program targeting everyone with aspirational rewards and benefits. Customer acquisition is the primary goal but quickly turns to disillusionment when all those that have signed up fail to get engaged.

One of the reasons for this disillusionment is that loyalty programs are designed to appeal to a certain segment of your customer base. In other words they are not applicable to everyone. So who should you target?

When planning a destination for your incentive travel rewards program,  a number of things must be considered to ensure its success. The question will be raised “How do I choose the correct destination for incentive travel reward?” This is where a professional incentive travel agency can assist by providing a wealth of knowledge and suitable options based on your program requirements budget and the target audience.