B2B Loyalty Marketing in the Post Covid-19 Era

We tend to share Motivforce’s prediction on what will happen in the loyalty marketing space at the start of every new year. The Covid 19 crisis has changed everything, including the moment when we put our thinking caps on and reflect on what is in store. Because we feel it is important for loyalty marketers to prepare for a different future:

Use the current downturn as an opportunity to conduct research among your loyalty program participants. The downturn caused by Covid-19 and government efforts to contain the pandemic is set to continue for the foreseeable future for many industry sectors. But there are ways you can turn this downtime into an opportunity for your B2B loyalty and incentive program, even if your sales have taken a nose dive.