Explore the transformative power of group incentive travel, a unique reward strategy that fosters emotional bonds, ignites passion for novel experiences, elevates recognition, and reduces stress. Discover its multifaceted value in enhancing productivity and building resilient, interconnected teams aligned with organisational visions and values.

As times are changing, non-monetary incentives are becoming increasingly popular. Incentive travel plays a major role in most of the big enterprises and is seen as an important subset of the meetings, incentives, conferences, and exhibitions. It is directly related to the company goals and top performers and is an effective travel bonus for incentivising or motivating employees or business partners.

There is an age-old debate about the best way to motivate people in a B2B environment. Should we motivate people to reach their sales targets by rewarding them with merchandise such as gadgets, gift vouchers, Gucci bags? This is known as ‘extrinsic’ motivation.

Or, should individuals motivate themselves by seeing sales as a valuable and personally rewarding activity in itself? This is called ‘intrinsic’ motivation.

Gamification is the use of game-play mechanics for non-game applications and there are many case studies illustrating the increased motivation when game elements are incorporated into work activities. The closed nature of the audience and our access to detailed analytics allows us to precisely manage the effectiveness of the use of games in our programmes.  

Incentive travel has been seen as the ultimate incentive reward since the 1970's and 1980's when it really started to gain traction. The reason for its success is that it taps into our primal human nature, the adventure of travelling.

Humans have an adventure instinct to visit new places and to be able to do that as a reward is an incredibly enticing driver to achieve the required business outcome.

There has been a lot of debate in recent months about the most effective metrics to use when assessing the performance of a loyalty or incentive program.

To see the real effect of the power of loyalty and incentive program it is also recommended to use Confrere Analysis.

How does your company approach enablement with your resellers and is your incentive strategy driving the right performance behaviours?  

How do we attract members to our loyalty program without having to invest hugely? How do we boost the business from acquired members that justifies the generous spend on those mid-tier members in our program? These are questions that keep C-suite executives awake at night. At Motivforce R&D we are introducing a new approach that we call loyalty hacking. What’s with the hacking you may ask?......

Most loyalty marketers focus on rewarding customer or business partner behaviour. Yet, there is another important side to the loyalty coin and that is recognizing the performance of employees. There is a so-called profit chain that links employee motivation and behaviour with customer loyalty. We have witnessed an important shift when it comes to employee recognition programs; the focus is no longer on incentivizing individual employees, but on rewarding the performance of teams.