Our blogs
Ready to dive into the dynamic world of B2B marketing and loyalty?
Our blog is a treasure trove of knowledge, waiting for you to uncover. Discover thought-provoking articles, hidden gems, valuable insights, expert strategies, and data-backed trends. Explore our latest insights on B2B loyalty, incentive rewards, and innovative strategies to drive business growth.
Unleashing Engagement: The Power of Incentive Travel
Explore the transformative power of group incentive travel, a unique reward strategy that fosters emotional bonds, ignites passion for novel experiences, elevates recognition, and reduces stress. Discover its multifaceted value in enhancing productivity and building resilient, interconnected teams aligned with organisational visions and values.
What is an Effective Way to Measure Loyalty Program Success? Confrere Analysis
There has been a lot of debate in recent months about the most effective metrics to use when assessing the performance of a loyalty or incentive program.
To see the real effect of the power of loyalty and incentive program it is also recommended to use Confrere Analysis.
Do people cheat your loyalty program? How to increase honesty
Clients often point out that many loyalty program members cheat and that making compliance rules stricter hardly seems to have any effect. It’s not like they’re all bad apples, it’s just that a lot of members seem to curb honesty, here, there and everywhere.