Our blogs
Ready to dive into the dynamic world of B2B marketing and loyalty?
Our blog is a treasure trove of knowledge, waiting for you to uncover. Discover thought-provoking articles, hidden gems, valuable insights, expert strategies, and data-backed trends. Explore our latest insights on B2B loyalty, incentive rewards, and innovative strategies to drive business growth.
Maximising Channel Partner Loyalty: Balancing Gratitude & Commitment
Uncover insights from Motivforce's latest research on channel partner loyalty programs. Learn strategies to navigate mixed feelings, foster genuine gratitude, and boost overall program ROI.
How to tell if members are suspicious of your loyalty program?
Our loyalty professors Ko de Ruyter and Debbie Keeling share their latest research and how to avoid channel partners having mixed feelings about your loyalty program. How does this impact program ROI and what can you do about it?