If you already operate a successful B2B loyalty program in one market but your business is international, you may well consider rolling the same program out across other countries and regions.

However, replicating your program in overseas markets is not always that straightforward. There are some key elements that you need to make sure you get right. Here are some helpful tips and steps to guide you as to the best way to go about it.

Today’s program managers are conceding that the constant desire for global standardization has reached an inflection point where there still needs to be a high level of local customization. This is despite procurement and finance departments thinking that even more efficiencies can be derived from global program operations resulting in year on year cost savings.