Earth Day is an annual event on 22nd April designed to shine a light on the serious environmental problems our planet is facing. At Motivforce each of us do our bit to help every day. Here are some of the actions that our people around the world are taking personally; the green initiatives that we as a business are supporting; and the sustainable measures that our clients are introducing.

As another World Earth Day has come around again (on 22nd April 2021) and we are still very much in the middle of a global health and economic crisis, it has become clear that environmental stewardship is no longer a ‘should do' but a ‘got to do' imperative. That we urgently need a little more action and your B2B loyalty program could (or should) be driving the action.

In designing employee recognition programs, it is imperative to be very specific about the kind of behaviours that you want your associates to display (and get rewarded for). Many of our clients make the mistake of relating their incentives to broad and generic corporate values. Instead, the specs are important, as they make for easier and more transparent reward criteria. Also, do consider recognizing your operational managers. For many customer-facing employees, their supervisor, team leader or store manager is a role model who they look to for guidance on good practice.