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Ready to dive into the dynamic world of B2B marketing and loyalty?
Our blog is a treasure trove of knowledge, waiting for you to uncover. Discover thought-provoking articles, hidden gems, valuable insights, expert strategies, and data-backed trends. Explore our latest insights on B2B loyalty, incentive rewards, and innovative strategies to drive business growth.
Creating your loyalty avatar
Whilst a lot of time and money is spent creating brand and positioning, little effort is spent on developing the “loyalty avatar” that will be used to communicate to program participants, both formally and informally.