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Our blog is a treasure trove of knowledge, waiting for you to uncover. Discover thought-provoking articles, hidden gems, valuable insights, expert strategies, and data-backed trends. Explore our latest insights on B2B loyalty, incentive rewards, and innovative strategies to drive business growth.
Our Top 10 B2B Loyalty Marketing Trends for 2016 - Revisited
In January 2016 we predicted the top 10 trends that B2B loyalty marketing would witness during the course of the year. But did we get it right? Let’s take a look back ….
Ideal Team Players and What Makes Teams More Successful?
Thinking of or running an Employee Recognition Program?
The exponential growth of Big Data now makes it possible to predict the performance of teams on the basis of laws and patterns in social interactions.
The research highlighted the traits of the ideal team player and also successful teams.
To Bundle or Not to Bundle?
Recently one of our clients came up with the idea of running a bundle promotion.
Bundle promotions are commonly seen in our B2B loyalty space and the concept is well accepted by customers.
However, here we need to pause and remind ourselves of the purpose of running a promotion.