Many B2B channel loyalty programs are known for their ‘star’ rewards - the stuff that dreams are made of: a trip to Vegas or the International Space Station on Virgin Galactic and a $100,000 gift card are likely to speak to anyone’s imagination. But does it speak to your business sense? Offering your loyalty program members the opportunity to become an astronaut will set you back by at least $250,000. This would be quite a challenge to your program ROI.

B2B Loyalty Marketing in the Post Covid-19 Era

We tend to share Motivforce’s prediction on what will happen in the loyalty marketing space at the start of every new year. The Covid 19 crisis has changed everything, including the moment when we put our thinking caps on and reflect on what is in store. Because we feel it is important for loyalty marketers to prepare for a different future:

As Covid-19 continues to create chaotic and challenging business condition’s many industry sectors have seen a collapse in sales and huge downturns in trading. Lack of sales is like a horror movie for all businesses. And if your company has a loyalty programme, how can you maintain participant engagement, when the core concept of rewarding for sales has been eliminated?

The answer is to use this downtime as an opportunity.

In our conversations with organizations that are assessing B2B loyalty and incentive programs, a number of negative perceptions inevitably surface.

Here are the top 5 myths about loyalty programs and our evidence as to why they simply aren’t true.